About Blake
I go unreasonably deep
so you don't have to.
10+ years leading digital product, AI tools, and platform strategy at two of Australia's largest companies. Now I help businesses skip the expensive learning curve and build AI capability that actually sticks.
10+
years in digital product
$5m+
investment portfolio
40+
person teams led
2×
ASX top-20 companies
The backstory
Diagnosed with ADHD as an adult. Classic story: chaos manager, brilliant at starting things, patchy at finishing them. AI didn't fix that — but it gave me systems that account for how my brain actually works. Now I find the shortcuts that matter and share them without the hype.
Enterprise background
Currently Head of Capability Development at a major Australian enterprise — leading AI tools, e-commerce, and digital platform delivery across web and mobile at scale. Previously built SEO and product capability at CommBank. The lens: AI as infrastructure, not a party trick.
What I make
Long-form articles that actually show you how the thing works. Digital skill packs — pre-built Claude prompts and workflows you can drop straight into your day. And consulting for teams who want AI that sticks, not just a workshop and a wave goodbye.
Who this is for
People with ADHD or neurodivergent brains who are tired of AI advice written for people who already have their life together. If your brain runs hot and you just want something that actually works — you're in the right place.
Tools & platforms I've shipped with
Consulting
Skip the enterprise overhead.
Get the outcome.
I've built AI capability inside some of Australia's biggest companies. Now I help smaller teams get to the same place faster — without the committees, the politics, or the six-figure agency bills.
See how I can helpThe Newsletter
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